Every Maverick

needs a Goose

The co-pilot for Founder-led brands

  • Press

  • My Expert Midwife

  • Freja Bone Broth

  • Citizens of Soil

  • MAUVAIS

  • The Pickle House

  • Soltech

  • Deeply

  • Not in the Guidebooks

  • LiveMore

  • Plenish

  • Spoke

Starting your own business is hard.
Scaling it is even harder.

Founders know just how important it is to build the brand but it often falls behind the immediate imperative to grow the business -
especially in a tough economic climate.

Marketing teams tend to consist of executors, focused on capturing demand today rather than creating it for tomorrow.

You know you need to invest in the future if you want to achieve your full potential but you’re facing a seemingly impossible choice:

Do it yourself - but without the bandwidth or expertise to do it justice.

Hire an agency - knowing they’ll be slow, expensive & need a lot of guidance to deliver something commercially viable

Recruit a seasoned leader - in a slow & expensive process with a permanent increase in overheads

So instead, you put tomorrow on the back-burner.

Until now.

ABOUT

Founded by experienced scale-up CMO & creative agency veteran Dan Broadwood - Goose specialises in high-impact engagement to unleash the full potential of your brand.

Dan has spent his career partnering with maverick Founders, both as CMO at Spoke & Plenish - which he helped scale to full acquisition - and at creative agency Mother, where he led a unit focused on creating & reinventing brands.

He started Goose to enable Founder-led brands to access world-class leadership without the overheads.

MORE ABOUT DAN 
TESTIMONIALS

“Warning : if you want to never be satisfied by another marketeer again, then Dan is your guy.

I had the privilege of working with Dan for 6 years. First, when he was agency side, and then as the CMO of Plenish. Dan is very talented and experienced in strategy, creative campaigns and tactical support of online and bricks & mortar retail.

He was instrumental in the scale up of Plenish to become the leading plant-based drinks brand in the UK.

As a founder, you'll never feel alone in your corner and like you have a secret weapon who really 'gets' your brand. You'll have a blast while working hard. I wish I could do it all over again!”

— Kara Rosen, Founder of Plenish

"Dan's contributions have far exceeded our expectations, significantly increasing the value we derived from this partnership.

We brought Dan in to architect a comprehensive brand framework & craft a growth strategy for the upcoming year. His genuine passion and enthusiasm for what he does are evident, and it's clear he's not just a fantastic strategist, but an amazing person too.

We wholeheartedly recommend Goose to anyone in need of top-notch brand services."

— Chris Clark, Founder of Soltech

"Dan brings bucket loads of natural empathy - and he marries that with deep experience of brand building in founder-led businesses.

The outcome is a powerful mix of creative inspiration, commercial instincts and tactical nuggets - the perfect partner in growing a scale up brand.”

— Ben Farren, Founder of Spoke

"Dan’s impact - both in terms of tangible outcomes as well as the energy, creativity and thought-leadership he brings - has been worth double what he charges. If I could, we would have him full time, but for now sadly we have to share!

Dan has a rare combination of experience across both agency and brand, with a deep intellectual capacity for thinking about consumers and the way they relate to brands, products and services. 

I cannot speak highly enough of Dan and the time we have been working together. We are 6 months in and the change to the way we are looking at our brand strategy and our E-commerce communications (paid and website) is night and day.”

— Ed Foy, Founder of PRESS

"Dan is brimming with enthusiasm and knowledge and is a joy to work with. It's rare to find someone who has genuinely walked the walk on both sides of the brand vs agency fence, and can be an impartial sidekick and sounding board to a busy founder.

Dan helped us during a major transition at Freja - fully retrofitting and rebuilding our brand strategy and identity, and guiding us in moving from a digital-focused DTC business, to an omnichannel household brand, and our first TV ad campaign.”

— Ed Armitage, Founder of Freja Bone Broth

SERVICES

We offer a flexible, project-based model across a wide range of strategic, creative & organisational initiatives:

Audience Research & Insight Development

Brand Positioning, Definition & Identity

Integrated Marketing Strategy

Product & Innovation Strategy

Creative Platform & Campaign Development

Brand, Performance & Trade Marketing Integration

Team Structure & Process Implementation

WORKING WITH US

We know time is money so, unlike agencies or CMOs, our goal at Goose is to make ourselves obsolete as quickly as possible.

We exist to crack briefs with high intensity and then help you build the infrastructure to execute the plan yourselves. We’re with you every step of the way, until the day comes when you don’t need us anymore. That’s when we know we’ve succeeded.

We have two modes of engagement:

Intensive Mode:

Our high impact approach is built around an intensive problem-solving phase where we define & crack the brief at pace.

Given the in-depth nature of this work, we only work on one intensive project at a time. Whilst this significantly limits the quantity of work we can take on, it massively increases the quality of the output and the speed at which we can deliver solutions.

Implementation Mode:

As we move into implementation, we shift to a more light-touch mode of engagement where we help you build the infrastructure to execute the plan.

Whilst our goal is to leave you self-sufficient, this phase can take a few months so we ensure we have advisory bandwidth available for all clients until they’re ready to manage everything in-house. 

Ready for lift off?

Ready for lift off?

GET IN TOUCH